Creative marketing
- The days of big television ads and full page newspaper ads that drive
thousands of customers to your booming business are over (Unless you
have an unlimited amount of funding). The Internet and our socially
connected world have changed business and marketing forever and it makes
me so happy! It has never been easier to get the word out about your
business and show people why they should become your customers. And for
little to no money if you get creative enough.
I got my first life lesson about marketing the day I opened my first
business. Finding funds, setting up the business structure, filing legal
documents, getting adequate insurance and all the other logistical
things involved in starting this business were easy. But when I found
myself with open doors but sitting on only $400 in my bank and business
bills coming due, "nervous" doesn't come close to what I was feeling. I
knew that marketing was important so I took the first $1000 that I made
and paid an "advertising expert" to put our money to good use. This
generated Zero customers. So hey, marketing takes time right? So the
second $1000 went to an advertising piece that went out to 10,000
subscribers. It too produced Zero customers. Funds were now getting very
low. We did have customers from word of mouth but not enough to sustain
the business. At this point I did the only thing I thought I could, I
spend an hour designing a flyer and got 200 of them printed off. I spent
the next few hours woefully passing them out in a small college town.
Numbers skyrocketed a few days later and I was completely amazed. A
cheap flyer got us customers?! $2000 dollars.... Zero Customers. But,
$10 worth of a creative marketing piece,that some "experts" would laugh
at, produced dozens of customers. I estimate that we earned around $1000
from those first flyers.
The flyers themselves were not what produced the customers. It was the
way that they were passed out. I knocked on each door, talked with each
person that answered the door and invited them to come to our business
and check it out. That, is Creative Marketing. We do many types of
advertising in our companies now but the best way, that we have found,
to market that first business is still passing out flyers. Getting
creative in your advertising will go a long way. You can find low cost,
fun and easy to do methods to bring tens of thousands of dollars to your
bottom line. This is where you have to understand your business and
experiment. Some marketing books and gurus will tell you specific things
to do in order to get customers. I am a little different. I have had
and have run multiple companies and each one has to be treated
differently. Each one has a different type of customer and it is
different to get the word out to different people. This is where the fun
comes in! How can you market to the most people for the least amount of
money? Figure it out!
Will the Internet help your company? Social Networking sites? Google Ad Words? (Yes, they will)
Do you want your message to be serious or funny?
What message do you want to send to your customers?
Do you want to offer them a good deal? (Remember - You customers will spend money if they find your product or service of value)
Creative marketing
